The Greatest Man Who Ever Lived

The Greatest Man Who Ever Lived is chock full of “how to” advice on studying Jesus’ approach to people and situations in order to successfully accomplish all that you desire. The author, Steven Scott, does a great job of relating parables and biblical situations to current living. He is constantly encouraging the reader to pursue the principles laid out in Jesus’ life and apply them. He gives numerous personal examples of how his own study and application allowed him to succeed in business. He also honestly tells us of the many times he failed. Scott’s premise is that we all need to mentored by someone. Why not the perfect human---Jesus?

Some of the points gleaned are:

*Jesus effectively communicated because he understood his listener

*Understanding someone else’s frame of reference is key to getting a message aross

*We need to study Christ’s manner in order to have effective relationships.
Did Christ react or respond? Does your manner reflect your message?

*Creating a safe environment for open and honest discussion is necessary

*Success and positive performance comes from a secure and caring relationship

Scott writes from a background in marketing and sales. A major part of The Greatest Man Who ever Lived relates his personal experience creating television advertising. He aimed high and often used celebrities to endorse a product. Personal fortune resulted from successful campaigns.

I must admit, at this point I am only halfway through the book The only television at home is PBS. On the rare occasion that I do see cable television, I am annoyed by the repeated commercials and take the endorsements of a product with a large grain of salt. I usually rip out the ad inserts in magazines so I can enjoy the articles without the advertising. Because I am not a businessman, marketer or a salesman, I found all the marketing references rather tedious after awhile.

However, we all are salesmen of ourselves. Scott’s premise that The Greatest Man Who Ever Lived can be a mentor for us in all areas of life and relationships rings true.



Hardcover from WaterBrook Press, 2009
I have two copies to give away.
Purchases can be made from: www.randomhouse.com